Ongame Network injects player value into rakeback debate

Markus Lind, Business Development Manager for Ongame Network and liquidity management expert, outlines Ongame Network’s thinking on maintaining a healthy online poker network by questioning the current way that players are valued.

Certain subjects become fashionable. But as soon as the hype subsides we move on to the next hot topic. At the moment, it seems that everyone is trying to join the online poker liquidity management debate.

This is welcome news for Ongame Network as we have been talking about this for more than three years and would like to seize the opportunity to move the conversation forward by discussing it in the context of a maturing online poker business model.

Question the business model
As in any fast-moving industry, questioning how components of your business model must move with the times is good practice. Here we discuss some of these components – rakeback, player value, drain and rake redistribution – which are individual pieces of the bigger picture called liquidity management.

Continue reading the full article in PDF format here

This article is also published in the magazine “Inside Poker Business”, January/February 2010 issue.