Ongame Network launches Italian facing Network

Gibraltar, October 20, 2008 – Responding to the change in the legal environment around gaming in Italy, Ongame Network Ltd. a subsidiary of the world’s largest online gaming company – bwin Interactive Entertainment AG – is proud to announce the launch of an online poker network exclusively for residents in Italy. The Italian network is the first commercially available product fully integrated with the recently announced P5 Poker Engine and promises a stunning poker playing experience on a technical platform that is both flexible and easily managed, upgraded and expanded.

“The Italian network is powered by the new P5 technology which offers unrivalled performance, reliability and speed – coupled with great graphics and usability. The P5 Poker Engine represents a shift in mentality as much as it represents a shift in technology: it is completely modular and provides scalability without risking stability.” says Kevin O’Neal, Press Officer at bwin.

The Italian network is monitored by the Italian authorities and in full compliance with the new regulations and will be backed by one of Italy’s top online gaming destinations, www.bwin.it. Starting with bwin, Ongame Network is already in talks with additional operators about joining the new Italian online poker network.

For more information please contact:
Kevin O’Neal, Press Officer
Bwin Interactive Entertainment AG
Börsegasse 11, 1010 Vienna, Austria
Tel: +43 (0)50 858-24010
E-mail: press@bwin.org
www.bwin.org

About Ongame Network:
Ongame Network is a leading provider of business-to-business online and mobile gaming solutions, with a focus on poker. The company provides Windows, Java and mobile poker to global partners who differentiate their own brands, technologies and promotional strategies. The network consists of 25 operators, and more than 35,000 players can be found playing concurrently at peak times during the day. This makes Ongame Network one of the world’s largest poker networks, offering both operators and their players a wide variety of exciting ring games and tournaments to choose from every hour of every day. Ongame Network is a subsidiary of bwin, the world’s leading provider of online gaming entertainment. Further information about Ongame Network can be found on the Internet at www.ongamenetwork.com.

About bwin:
The bwin Group has over 13 million registered customers (including 8 million “play money” customers) in over 25 core target markets and operates platforms for sports betting, poker, casino games, soft games and skill games. Under various licences (e.g. in Germany, Italy and Gibraltar), it also offers audio and video streaming of major sporting events (such as matches of the German Soccer League) through subsidiaries and associated companies. The parent Company, bwin Interactive Entertainment AG, has been listed on the Vienna Stock Exchange since March 2000 (ID code “Bwin”, Reuters ID code “Bwin.VI”). All details about the Company can be found on its investor relations website at www.bwin.ag